The Most Visited Website in Every Country (That Isn’t A Search Engine) (2022)

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Oct 24, 2022

Domantas G.

6min Read

The Most Visited Website in Every Country (That Isn’t A Search Engine) (1)

The World Wide Web has connected people and cultures from nearly every part of the globe. It’s given us instant access to news and media from every country and the tools to translate content from one language to another. But while it has introduced new forms and ideas on a global scale, the web has not succeeded in fully homogenizing its international users.

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Indeed, in recent years, commentary has focussed on how the internet polarizes different ways of thought. Meanwhile, the very purpose of going online remains a matter of cultural difference. For example, Peruvians spend more time streaming TV and movies than anyone else; Filipinos spend an average of four hours and 15 minutes on social media each day. Geoblocking hinders users in some countries from accessing certain websites, while great swathes of Asia and Africa aren’t online at all.

Hostinger wants to help you build a website your dream audience wants to visit. So, we have identified and mapped the most visited website in every country around the world, and also the top news, banking, fashion, and food website in each region.

What We Did

Hostinger analyzedonline ranking data to find websites with more visits than any other in every country. We removed search engines from our results to discount “middle-man visits” and removed Facebook and YouTube as they would otherwise dominate the results. As Zyro revealed last year, humanity spends 213.2 billion hours per year on Google, 142.6 billion hours on YouTube, and 44.6 billion on Facebook – eclipsing the use of nearly all other sites.

Key Findings

  • Wikipedia is the most visited website in 43 countries, more than any other site.
  • Amazon is the top website in the U.S. and three other countries by visitor count.
  • The most visited website in the UK is bbc.co.uk.
  • The BBC is the most visited news website in most countries (12).

North America

The U.S. is the only North American country where Amazon is the most visited website. The “everything store” gets 2.66 billion visits in its home country every year. It helps that around half of America’s online shoppers head straight to Amazon to begin their search. As Jeff Bezos’ company continues exploiting the gains of its pandemic boom and diversifying into grocery business, this dominance will only likely become more complete.

While Wikipedia and Twitter dominate the map, half of the countries in North America share a unique theme – forums and fandoms. Reddit is top in Canada, Nintendo news site Nintenderos is the most visited in Guatemala, and fantasy fiction/gaming forum Sufficient Velocity gets 4.97 million annual visits in Puerto Rico.

South America

Some websites never perish – they just emigrate to other places. The vintage blogging site Blogspot no longer occupies the same place in user-generated content and cultural sway as it used to in the States and elsewhere, but continues to attract 6.12 million annual visits in Bolivia. Blogging culture took hold in Bolivia as a way for marginalized groups to add their voice to the national conversation.

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Latin America’s most popular eCommerce site is MercadoLibre, a take on the eBay model of connecting online sellers and buyers via auctions. Overall revenue increased by 90% over the first year of the Covid-19 pandemic, and the company’s broader interests in financial technology (fintech) and credit revenue have strengthened its prospects. The auction website became Argentina’s most visited.

Europe

Wikipedia is the most visited in 15 of the 38 European countries according to our research. Having become the first-choice online knowledge bank for many – and now, the world’s largest online encyclopedia – Wikipedia has multiplied its potential readership with the addition of foreign-language portals and translations. On the advent of Wikipedia’s 15th anniversary, Pew Research Center revealed that the most popular English-language pages tend to concern current events and movies. Meanwhile, Spanish users tend to read up on sports and history.

Beyond Wikipedia, local news media sites are popular across Europe. In the Balkans, for example, Bosnia and Herzegovina, Serbia, and Croatia each have a media and news site with the local domain extension as their most-visited site; in the UK, it’s the BBC. In Georgia, however, the imageboard forum and contentious news-sharing site 4Chan is web users’ most common destination.

Middle East & Central Asia

VK’s email service, mail.ru, is the most visited website in Kazakhstan and Tajikistan, while Twitter is top in Saudi Arabia and Yemen. But again, Wikipedia dominates the region as the most visited website in five out of 17 countries.

Israel and Uzbekistan are the only regional countries to have a top website with the local country code domain extension. Uzbekistan’s popular media outlet kun.uz is the country’s most visited. The news source is respected for its integrity in dealing with government pressure to put a positive slant on national stories.

The Rest of Asia & Oceania

Twitter is a truly international concern, topping countries in North and South America, Africa, and the Middle East. East and Southeast Asia are no strangers to the social media giant. Japan has the world’s second-highest number of active users, although Livedoor is Japan’s most visited website. Twitter is the most visited site in Indonesia, which has the world’s eighth-largest active Twitter base, and Laos, despite receiving only 879,105 annual visits.

South Korean blog site Tistory is the most visited in its home country. Korean users can use “skins” and plug-ins to build a blog or magazine-style website. These sites can keep the Tistory extension, or publishers can connect their own domain name bought from a third-party provider such as Hostinger.

Africa

In Liberia, where only one-quarter of the population uses the internet, the movie database IMDb is the most visited website. Liberian film culture boomed during the Ebola virus crisis in the middle of the last decade, as audiences flocked together for entertainment and distraction. Their passion for cinema remains strong.

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Wikipedia leads in eight out of the 33 African countries with available data. You’ll also spot other U.S. and European brands on the map, such as Twitter, Soundcloud, Amazon, and Netflix. Elsewhere in Africa, local websites triumph. Ghana’s most visited site is the homepage of its national university. The website gets 6.28 million visits per year.

Newspapers: BBC is the Most Widespread Popular News Source

The Most Visited Website in Every Country (That Isn’t A Search Engine) (9)

The British Broadcasting Corporation’s (BBC) website is the most visited news page in 12 countries, more than any other in the world, including the UK itself. The BBC markets itself as “the world’s most trusted international news broadcaster” and is particularly popular in Africa, where it is the most visited website in six countries.

Banking: Foreign Exchange Service Most Popular in Nine Places

The Most Visited Website in Every Country (That Isn’t A Search Engine) (10)

There is no out-and-out banking service that dominates the world of banking websites, although the foreign exchange services company Xe is the most visited of this category in nine countries. Several banks are at the top in two countries, including the French fintech firm Boursorama whose website is also popular in Thailand. In the U.S., the two-century-old Chase Bank now boasts the most visited banking website.

Apparel and Fashion: Fast Fashion’s Shein Takes the Honors

The Most Visited Website in Every Country (That Isn’t A Search Engine) (11)

The apparel sector has a range of clothing brands and online stores among the websites most visited from country to country. The most common top website is Shein, which is visited more than any other apparel/fashion website in 26 countries. Shein is a Chinese fast fashion store, but it operates mostly in the U.S., Europe, and Australia, with plenty of visits in places as diverse as Ghana, Iraq, and Venezuela.

Food & Beverages: BBC Out-Baked by allrecipes

The Most Visited Website in Every Country (That Isn’t A Search Engine) (12)

The internet contains an almost infinite number of recipes, so wherever you are in the world, finding a trusted source is a must. For four countries, that’s the BBC once more – only this time, their Good Food brand. But allrecipes takes the cake as the top food site in seven countries across four regions. The Seattle-based service began as a cookie recipe site and expanded into a number of cuisine types before becoming a “general” recipes site with a social media element.

Know Your Audience – Wherever They Are

Like any element of marketing, building a successful website means identifying your audience and then consistently delighting them. There are many factors to analyze, but your audience’s location – be it local, national, or international – and the cultural expectations it carries are important considerations.

Hostinger invites you to take a look at our collected data in full shown in the table above. From Afghanistan to Zimbabwe, every country has its own web life and preferences. How will you cater to yours?

METHODOLOGY & SOURCES

To find the most visited website in every country, we pulled online ranking data from Open .Trends report, utilizing their “All Industries” section and specific popular categories such as “Newspapers,” “Banking,” “Apparel and Fashion,” and “Food and Beverages.”

We excluded global dominant sites (e.g., YouTube, Facebook, and Google) and search engines (e.g., Yahoo, Baidu, DuckDuckGo, Naver, and Yandex) to level the playing field and discount middle-man visits. We also didn’t consider adult, betting, illegal streaming/downloading services, and malicious websites and removed the data entries if:

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  • any data value was missing
  • the Main Traffic Source was Social, Referral, or Paid
  • Year-Over-Year and Month-Over-Month figures were unrealistic (i.e., both more than 200%, or YOY more than 400%)

Finally, we filtered the data to discover the top website visited in each country with at least 1 million internet users. We found the top websites overall and the top site per specific category before displaying our results in a series of world and continent maps.

The data was collected in June 2022.

The Most Visited Website in Every Country (That Isn’t A Search Engine) (13)

The author

Domantas G.

Domantas leads the content and SEO teams forward with fresh ideas and out of the box approaches. Armed with extensive SEO and marketing knowledge, he aims to spread the word of Hostinger to every corner of the world. During his free time, Domantas likes to hone his web development skills and travel to exotic places.

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More from Domantas G.

FAQs

Which country has the most websites? ›

United States

What websites should I stay away from? ›

Dangerous websites list
  • 17ebook.co.
  • aladel.net.
  • bpwhamburgorchardpark.org.
  • clicnews.com.
  • dfwdiesel.net.
  • divineenterprises.net.
  • fantasticfilms.ru.
  • gardensrestaurantandcatering.com.
21 Sept 2022

Is TikTok the most visited website? ›

The website surpassed Facebook as the Internet's favorite social media platform in terms of traffic, though Facebook remains the platform with the most users worldwide. However, TikTok's dominance did not last long.

What is the longest website in the world? ›

And llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk won the title of the longest website URL in the world by the Guinness Book of Records. Turns out, the website is actually part of a tourism campaign for a Welsh village.

Which country googled the most? ›

However, it's worth noting that China, the world's second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.
...
The Top Googled Countries Overall.
CountryTop Googled Country
AustraliaThe United States
9 more rows
27 May 2022

What are inappropriate websites? ›

It's important to remember that inappropriate content online includes pornographic content, but could also include other content such as race hate, pro eating disorders or gambling sites. If your child is using the internet, you should discuss the type of things they might see no matter what age they are.

What is the most addictive website? ›

7 Most Addictive Websites On The Internet & What You Can Learn From Them
  • Google Feud.
  • The Onion.
  • Fancy.
  • Wix.
  • Free Rice.
  • Do Nothing for 2 Minutes.
  • ListVerse.
5 Jun 2015

What are suspicious websites? ›

Malicious websites are created by cybercriminals to steal data and plant malware such as ransomware. These websites often masquerade as legitimate ones and use phishing emails to lure visitors. Security tools and awareness training can keep employees from exposing themselves and your company to losses.

Who owns TikTok? ›

TikTok, which is owned by Beijing-based tech giant ByteDance, is used by over 1 billion people worldwide every month.

Is TikTok bigger than Google? ›

Not only has TikTok managed to surpass Google and every other social media platform on the planet, but it's even beginning to become more used than Google's vast line of services, such as Gmail and Google Maps. TikTok isn't just taking over the world, it's taking over the kids.

Which country uses TikTok more? ›

As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users. Brazil came in third, with 74 million users on TikTok watching short-videos.

Which Web is the best? ›

No matter what someone wants to know, Google is the go-to. Not only that, but Google also now serves as the hub for a plethora of other web services including Google Docs, Google Calendar, Google Drive and many more.

What is the longest human name in the world? ›

The longest personal name is 747 characters long, and belongs to Hubert Blaine Wolfeschlegelsteinhausenbergerdorff Sr. (b.

What is the longest story ever? ›

At 21,450 Pages, the Longest Book in the World Is Impossible to Read. Artist Ilan Manouach bound together 21,450 pages of the popular Japanese comic “One Piece” to create a sculpture that comments on the commodification of comic books.

How long can websites last? ›

If you can keep it going past two years, you're doing well. The general consensus within the industry is that on average a website can last between 2-5 years before it needs to be rebuilt. In design terms, the timeline is even shorter, and you are looking at anything up to 3 years before a revamp is in order.

Which website loads the fastest? ›

Based upon Google PageSpeed Insights, which is described in more detail below, we found that Webflow loads the fastest on desktop, and Wix loads the fastest on mobile.
...
Which Website Builder Loads the Fastest?
RankDesktopMobile
1WebflowWix
2WixGoDaddy
3GoDaddyWordPress
4SquarespaceWebflow
2 more rows
4 Jun 2021

How many clicks is 1 sale? ›

You'll find those who simply just would like facts and there are those who are prepared obtain. The clicks generated should be from targeted visitors or targeted traffic. That would mean that an average sale could happen anywhere between 100 and 200 clicks provided all of them are unique!

What is the highest clicks per second? ›

According to our big data, the average CPS is 6.51, and the world record was said to 14.1 according to Google.

What is the least searched country? ›

The World's Least Known and Least Visited Countries
  • Turkmenistan. ...
  • Kiribati. ...
  • Equatorial Guinea. ...
  • South Sudan. ...
  • Marshall Islands. ...
  • Tuvalu. ...
  • Somalia. ...
  • Nauru. Nauru is the least visited country in the world and according to 2017 estimates, 160 tourists visited the country.
24 Jan 2021

Who is the most googled person? ›

The 100 Most Searched People on Google in 2022
  • The most searched person on Google today: Queen Elizabeth (The Queen died in Sep 2022)
  • The most searched person on Google in 2022: Will Smith (Will smith holds the record for most Googled Person of 2022 after he slapped a fellow actor on stage at the Oscars in Mar 2022).
19 Sept 2022

What is the most visited website 2022? ›

google.com is the most visited website in the world in October 2022, attracting nearly 95.7B monthly visits.

Is there a website better than Google? ›

Bing. Bing is a search engine by Microsoft and is second in terms of market share after Google.

What will replace Google sites? ›

Seven best Google Sites alternatives
  • WordPress.com.
  • WordPress.org.
  • Wix.
  • Weebly.
  • Squarespace.
  • Medium.
  • Webflow.
12 Apr 2022

What was the last site visited? ›

Step 1: Open the browser and click on the three dots and then History. Step 2: Clicking on this will open up your browsing history, with the most recent pages you have visited first.

What websites do men visit most? ›

List Ranking the 20 Best Men Websites
  • Si.Com. Unique Visitors | 44,100,000. ...
  • Thechive.Com. Unique Visitors | 12,900,000. ...
  • Wired.Com. Unique Visitors | 10,500,000. ...
  • Fashionbeans.Com. Unique Visitors | 9,700,000. ...
  • Complex.Com. Unique Visitors | 9,600,000. ...
  • Thrillist.Com. Unique Visitors | 8,800,000. ...
  • Playboy.Com. ...
  • Askmen.Com.

Do Google Sites last forever? ›

Starting September 1, 2021, classic Sites will no longer be viewable by anyone. If you want your websites to continue to be viewable, you must convert and publish them to the new Google Sites experience before September 1, 2021.

Is DuckDuckGo owned by Google? ›

DuckDuckGo (DDG) is privately owned. Indeed as reported by Crunchbase, it received over $170 million in funding from several investors, comprising Union Square Ventures (led by Fred Wilson). DuckDuckGo's business model proposes itself as an alternative to Google's business model.

What is the smartest search engine? ›

  1. Google. Besides being the most popular search engine covering over 90% of the worldwide market, Google boasts outstanding features that make it the best search engine in the market. ...
  2. Bing. ...
  3. 3. Yahoo. ...
  4. Baidu. ...
  5. Yandex. ...
  6. Duckduckgo. ...
  7. Contextual Web Search. ...
  8. Yippy Search.
24 Jan 2022

What will replace websites? ›

Messaging apps are the new web browsers. Conversational apps are the new websites. Messaging apps are on track to rival web browsers, the main point of contact between brands and their customers. Instead of opening Google Chrome to go online, we'll simply open WhatsApp.

How much does a Google site cost? ›

Google Sites are free to build, host, and maintain with a Google or Gmail account. There are no web hosting fees. If, however, you are using Google Sites in conjunction with Google Apps, the cost is rolled into the user license fee - about $50 per user, per year.

What will replace Google cookies? ›

What are the best alternatives to third party cookies in 2022?
  • Identity solutions.
  • Google's Privacy Sandbox.
  • First party data.
  • Publisher Provided Identifiers (PPIDs)
  • Contextual advertising.
  • Data Pools or Data Clean Rooms.
  • User Identity Graphs.
  • Digital Fingerprinting.
17 Feb 2022

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