What is the maximum and best page URL length for SEO — Serpstat Blog (2022)

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Each web page has its own URL. Some links are simple and concise; others are long and with a complex structure. When you optimize the website, you should consider the effect of the link length and how long they can be.


  • What is an URL
  • How long an URL should be
  • Is There Anything Else I Can Do To Improve My URLs?
  • Do spaces in url affect SEO
  • What does the link length affect
  • Principles of URL building
  • FAQ


What is an URL

A URL or Uniform Resource Locator is a page address indicating its location on the Internet. The link to the page is located in the address bar of the browser. The standard URL structure contains:

  • data transfer protocol, for example, https://;
  • domain name;
  • the path from the domain name to the page, which includes a chain of directories and subdirectories;
  • may contain special parameters and anchors, for example, the GET method used to get the contents of a resource.

The domain name is part of the URL. Other components going after the site name may vary in length and have different contents. The end result depends on the names of the directories and the name of the page to which it leads.

The URL syntax allows letters, numbers, and extra characters.

How long an URL should be

Browsers' URL length limits

The maximum length of a URL in the address bar is 2048 characters. However, the successful processing of extra-long links by the browser doesn't mean that a search robot will be able to process them too. The appropriate page URL is 75 characters long.

As for indexing documents with long URLs (over 75-120 characters), they are generally indexed quite well, although there may be difficulties in the ranking.

Here you can check the maximum limits of URL length in different browsers.

The maximum URL length for contextual advertising

When creating advertisements in the search network, you should take into account the allowed size of the ad.

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Is There Anything Else I Can Do To Improve My URLs?

Consider the big picture and keep things basic when creating URLs for SEO. Make sure that your URLs contain keywords that are related to the page's content. For web crawlers, the shorter the URL, the better. Follow next steps to learn more:


Make the URL keyword-rich
The main keyword should be included in the domain name. Each page's address should include the search query that is used to advertise it. Not only in the title and description of the site, but also in the address, the search query typed in the search bar is highlighted in bold. As a result, it is critical to carefully create the URL: users will pay attention to it and consider it when selecting a link.


Use hyphens instead of underscores
If the URL contains more than one word, hyphens should be used as separators. Google indexes each word independently in phrases with underscores and each word separately in phrases with dashes/slashes. The underscore is treated as a connection by Google. The serpstat_tool structure will be treated as a single, indivisible word.


Make sure that URLs are simple to read
If a person cannot understand the text of the URL, neither will the search engine. Because many people read a URL before clicking on it, search engines try to make it as easy as possible for them to understand the page's content.


Avoid using Cyrillic in URLs
Each Russian letter is encoded as a six-character string; the characters in the address bar will not appear as they did in the URL. In page addresses, only use Latin characters and url with numbers.


Block spam with robots.txt
The robots.txt file serves as a link between the site and the search engines. Almost every website has pages that the webmaster does not want the search engine to see, such as sites with duplicate material. You can make these undesirable indexing pages invisible to the search engine by using robots.txt.

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Use lowercase characters in the URL
In a URL, there has not to be a purpose to use a capital letter. Both people and search engines are confused by capital letters. These are two separate pages with the identical content, according to the search engine. Duplicates are created in this manner. There may be issues with page indexing if this rule is not followed.


Use no more than 3-5 words
Longest links are not fully displayed in search results, reducing the importance of keywords in search engines' views, so it's important to consider url length limit.


Add Mobile URL Information to the Sitemap
Indicate to search engines that your page is mobile-friendly. Mobile search results are influenced by mobile friendliness. Include mobile devices in the sitemap to be safe with URL optimization.

Do spaces in url affect SEO

For the best SEO URL structure, the URL should not contain insignificant symbols. Spaces are not allowed in URLs. Different restrictions apply to how spaces in a URL are properly encoded depending on where they appear in the URL. Errors are frequently caused by spaces in a title. Some content management systems work around this by substituting plus signs or %20 strings for spaces.

What does the link length affect

URL length and user-friendliness

The length of URL links is important primarily for the common user. Long URLs, as a rule, go beyond the visible part of the address bar and have a complex structure so it's better to stick to a recommended limit. When copying and placing such a link on a third-party resource or in a text document, its text may take several lines.

Short links that have 2-3 easy to understand and catchy words max look more attractive than long ones. Therefore, their clickability may be higher. In case you need to enter a long URL manually in the address bar, it will take you a lot of time.

What is the maximum and best page URL length for SEO— Serpstat Blog (2)

SEO URL length

Short links often have an advantage over long links in terms of search engine optimization and users' convenience. The maximum URL length in Breadcrumbs is 200 characters.

Since the user factor plays a significant role in website ranking, the presence of clear and structured content on web pages improves the behavioral factors of the entire resource and, therefore, the chances of being seen by a wider audience.

Working on the page URL to make it compact and informative is one of the tools to influence ranking in search results.

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Principles of URL building

Developing link structure

Large website pages with a complex structure of categories and subcategories can have long URLs.

Links optimization involves reducing their layered structure. According to search engine optimization, it's better to use short URLs.

For example, a common link: mysite.com/1/2/3/4/5/item100.html, where points 1-5 are the component directory chains.

Enhanced link: mysite.com/catalog/item100.html. Here we see a reduction in nesting size. Using optimized links has a positive effect on user factors.

Setting up a SEF URL

Friendly links are called so because they are human-readable. Such links are convenient for copying and quite informative for a search robot.

A SEF URL or Search Engine Friendly URL indicates friendliness of the URLs. The optimized link text makes the web page address more informative and attractive, and also makes it possible to use key phrases that are important for promotion.

The SEF URL allows you to adjust the length of the URL, and also uses the language matching the website language in the link text.

What is the maximum and best page URL length for SEO— Serpstat Blog (3)

Configuring URLs in CMS

URL settings for pages can be done in various website management systems. Some systems, such as OpenCart, by default, generate the content specified in the header of the H1 page in a similar URL.

Joomla has a SEF URL option that needs to be activated. In Wordpress, you should use the Yoast plugin to create optimized URLs. A link that reflects the contents of a page and contains key phrases makes sense for SEO promotion.

The appropriate URL is distinguished by concision, informativeness, and keywords. The task of an SEO specialist is to create such page addresses and adhere to the structure of the website.

The link to the page is displayed in the address bar of the browser and in the search results, as part of the snippet, which is another reason for optimizing the URL length. Part of the link that didn't fit in the visible snippet area will be hidden.

What is the maximum and best page URL length for SEO— Serpstat Blog (4)

The standard URL length in WordPress is 200 characters.

What is the maximum and best page URL length for SEO— Serpstat Blog (5)

FAQ. Common questions about URL

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What is a url?

So what is a URL link, you may ask? A URL (Uniform Resource Locator) is a one-of-a-kind identifier that can be used to find a resource on the Internet. A web address is another term for it. URLs are made up of several components, including a protocol and a domain name, that instruct a web browser how and where to find a resource. End users access URLs by typing them into a browser's address bar or by clicking a hyperlink on a webpage, bookmark list, email, or from another application.

Can I use symbols in the url?

Some symbols are not allowed in URLs (for example, the space), and others have specific value in URLs. The url symbol = is used to distinguish a name from a value in HTML forms. To deal with this difficulty, the URI generic syntax utilizes URL encoding, although HTML forms make certain additional substitutions rather than using percent encoding for all such symbols. Spaces in a string, for example, are encoded as %20 or substituted with the plus symbol (+). If you're going to utilize the pipe character (|) as a separator, make sure to encode it as %7C. In a string, a comma should be encoded as %2C

Can I use # in url?

When creating a valid URL, make sure it only contains the symbols listed in the Summary of Valid URL characters table. A % character and a two-character hex value corresponding to the UTF-8 character are used to encode all characters to be URL-encoded. In a string, a # symbol should be represented as %23.


When working on website optimization, it's better to give preference to concise and informative links instead of long URLs with a complex structure. The page address should be short, logical, readable for the user and contain keywords. Such links affect the attractiveness of the entire Internet resource and affect your SEO.

Despite the fact that popular browsers can process links with the maximum of 2000 characters, their final length should not exceed 75 characters. This length of the URL will increase the chances of successful processing of pages by the search engine and positively affect the website optimization.

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What should be the length of URL for SEO? ›

The appropriate page URL is 75 characters long. As for indexing documents with long URLs (over 75-120 characters), they are generally indexed quite well, although there may be difficulties in the ranking. Here you can check the maximum limits of URL length in different browsers.

Which URL is best for SEO? ›

URLs that are simple, easy to read, and include keywords that describe the content on a web page are SEO-friendly. For example, if you're searching for information about pancakes, a URL like https://en.wikipedia.org/wiki/pancake will help you decide to click on that link.

What is the maximum length of a URL? ›

The official documentation specifies a maximum length of 2048 characters for the <loc> element, which is used to submit URLs: URL of the page. This URL must begin with the protocol (e.g. “http”) and end with a trailing slash if required by the web server. This value must not exceed 2,048 characters.

What is the maximum length of a URL in Chrome? ›

Google Chrome allows the maximum length of the URL to be of the size 2MB (2,097,152 characters). In Firefox the length of the URL can be unlimited but practically after 65,536 characters the location bar no longer displays the URL.

What is the URL of a blog? ›

A URL is the web address that allows your site or blog to be found on the network. The acronym URL stands for: Uniform Resource Locator, and can be translated into Portuguese as: Uniform Resource Locator. The URLs consist of: scheme, subdomain, top-level domain, second-level domain, and subdirectory.

What is an SEO URL? ›

What is URL SEO? URL SEO is the practice of optimizing your URLs according to search engine optimization best practices. These best practices include building a relevant site architecture, using hyphens between words, and choosing words that accurately describe your page's content.

How can I choose a URL for my blog? ›

To make the process easier, we have a simple 14 step framework that you can use to pick the best domain for your website.
  1. Stick with .com.
  2. Use keywords in your domain name search.
  3. Keep your domain name short.
  4. Make it easy to pronounce and spell.
  5. Keep it unique and brandable.
  6. Avoid hyphens in domain name.
  7. Avoid doubled letters.
14 Jun 2021

What is the best example of URL? ›

URL: Did You Know It Stands For Uniform Resource Locator? A Guide With Examples
  • Example 1: https://websitebuilders.com.
  • Example 2: https://www.facebook.com/Learn-the-Net-330002341216/
  • Example 3: ftp://aeneas.mit.edu/
  • Example 4: https://en.wikipedia.org/wiki/Internet#Terminology.

What is the minimum length of a URL? ›

Minimum Domain Name Length Is 3 Characters and Maximum of 63. Hosting for 1 or 2 characters only is too expensive and you might not want it for its not yet open for public use. > No one goes there anymore, it's too crowded. g.co is a very commonly used link shortener, for example.

Can URL be more than 255 characters? ›

URI producers should use names that conform to the DNS syntax, even when use of DNS is not immediately apparent, and should limit these names to no more than 255 characters in length. As noted in other posts though, some browsers have a practical limitation on the length of a URL.

Why is the maximum length of labels in a URL is 63 characters? ›

Part of the reasoning behind 63 (vs 255) is for packet compression. a 1,1 in the first 2 bits of an 8 bit length indicates a pointer to a previous label (which should_actually make the limit 191) Some poor implementation that checked those bits as individual flags is probably the reason for 63 char limit.

What is the longest URL in Google? ›

And llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk won the title of the longest website URL in the world by the Guinness Book of Records. Turns out, the website is actually part of a tourism campaign for a Welsh village.

What is the maximum length username? ›

Username is a string with a maximum length of 256 characters.

What is the maximum length of query string in URL? ›

Although officially there is no limit specified by RFC 2616, many security protocols and recommendations state that maxQueryStrings on a server should be set to a maximum character limit of 1024. While the entire URL, including the querystring, should be set to a max of 2048 characters.

What are the 3 types of URL? ›

type: It specifies the type of the server in which the file is located. address: It specifies the address or location of the internet server. path: It specifies the location of the file on the internet server.

What is a URL example? ›

URL is an acronym for Uniform Resource Locator and is a reference (an address) to a resource on the Internet. A URL has two main components: Protocol identifier: For the URL http://example.com , the protocol identifier is http . Resource name: For the URL http://example.com , the resource name is example.com .

What is the URL of a page? ›

URL stands for Uniform Resource Locator. A URL is nothing more than the address of a given unique resource on the Web. In theory, each valid URL points to a unique resource. Such resources can be an HTML page, a CSS document, an image, etc.

Why URL is important in SEO? ›

URLs are a good way to signal to a potential site visitor what a page is about. The proper use of URLs can help improve click-through rates wherever the links are shared. And keeping URLs shorter makes them user friendly and easier to share.

What is SEO friendly URL in SEO? ›

What are SEO friendly URLs? SEO friendly URLs are URLs that are designed to meet the needs of users and searchers. Specifically, URLs optimized for SEO tend to be short and keyword-rich.

What is perfect URL? ›

That means a single domain/subdomain, few (if any) characters, and 100 or less characters.

What are the 3 most important parts of URL? ›

To recap, these are the three basic elements of a website URL: The protocol – HTTP or HTTPS. The domain name (including the TLD) that identifies a site. The path leading to a specific web page.

Which domain is best for blog? ›

As stated above, .com is the top domain extension for you to consider. For a blog, you might want to get creative with some of the newer, creative options, but your content will be easiest to find if you stick with a classic, common domain extension. Go for .com if you can, then move onto other popular options like .

What are the 5 URLs? ›

A URL consists of five parts: the scheme, subdomain, top-level domain, second-level domain, and subdirectory.

What is URL and give 3 examples? ›

Example 1: https://websitebuilders.com. Example 2: https://www.facebook.com/Learn-the-Net-330002341216/ Example 3: ftp://aeneas.mit.edu/ Example 4: https://en.wikipedia.org/wiki/Internet#Terminology.

How do I find the URL length? ›

A URL length checker is a tool that allows you to view the number of characters in a URL. By doing this, you can see whether it meets the URL length limit of search engines and make necessary changes for better website optimization. Most search engines allow a max URL text length of 2,000-2,500 characters.

Why is 255 the limit? ›

The limit occurs due to an optimization technique where smaller strings are stored with the first byte holding the length of the string. Since a byte can only hold 256 different values, the maximum string length would be 255 since the first byte was reserved for storing the length.

Which website has a character limit of 280 words? ›

Twitter now only permits users to post tweets with 280 characters. The initial cap was 140; however, it was later raised to 280 in November 2017. Twitter referred to itself as a platform for concise thoughts, despite repeated user requests to increase the character limit.

Which website has a character limit of 280 characters for a posting? ›

In most cases, the text content of a Tweet can contain up to 280 characters or Unicode glyphs. Some glyphs will count as more than one character.

What domain length is best? ›

Name length: We recommend short domain names, typically between 3 to 4 terms. Short domains are easier to remember and type which helps users navigate directly to your site. Keywords: Make sure the terms in your domain name are relevant to the content you publish.

What is the maximum characters allowed in the custom URL? ›

Name: 255 characters. Comments: 512 characters. Custom landing page URL: 1,024 characters.

What is the default maximum length for URL characters in asp net? ›

Property Value

The length of the URL, in number of characters. The default is 260.

Why do URLs have 20? ›

A space is assigned number 32, which is 20 in hexadecimal. When you see “%20,” it represents a space in an encoded URL, for example, http://www.example.com/products%20and%20services.html.

How do I get the full URL of Google? ›

Open Google Chrome. Right-click anywhere in your address bar. Click on Always show full URLs to remove the tick next to it.

What is the maximum password length? ›

The maximum length of a password that a human user could actually type to log into Windows in 127 characters (the limitation is in the Windows GUI). 127 is probably quite impractical for a user to type, but might be good for admin accounts where passwords are checked out and copied and pasted from a password vault.

What is the maximum length of characters in variable name is allowed? ›

The maximum length of a variable is 32 bytes. The first character must be an English letter (A–Z, a–z) or an underscore (_). Subsequent characters can be letters, numeric digits (0, 1, . . ., 9), or underscores.

What is the best password length? ›

When a password is properly generated, 11–15 characters will provide more than enough protection for the everyday user. However, we know that most people feel more comfortable and secure with a longer version.

What is the maximum possible length of a string? ›

While an individual quoted string cannot be longer than 2048 bytes, a string literal of roughly 65535 bytes can be constructed by concatenating strings.

What is the maximum length a text field can be in access? ›

Text fields in Access web apps

Short Text In Access web apps the Short Text field is set to store 255 characters by default, but you can adjust the Character Limit property all the way up to 4000 characters.

How do you find the maximum length of a string? ›

To find the maximum length of a string in a given list, you can use the max(lst, key=len) function to obtain the string with the maximum length and then pass this max string into the len() function to obtain the number of characters of the max string.

Why are shorter URLs better for SEO? ›

Short URLs will help you to avoid having to make corrections (301 redirects) to them afterwards and make them more memorable. Avoid the use of dashes, hyphens or numbers in the main URL domain (everything before .com & .

Is it better to have a longer or shorter URL? ›

Should I choose a long URL or a short one? Generally speaking, the shorter and more concise your URL is, the better. A shorter URL is easier to remember, fits easily on printed material, and is more likely to “stick” in someone's head so it can be recalled.

Does URL matter SEO? ›

While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor. While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.

Does URL Structure Matter for SEO? ›

The answer is yes, the keywords you choose to include in the URL structure can definitely impact your SEO and rankings.

How do I find the length of a URL? ›

A URL length checker is a tool that allows you to view the number of characters in a URL. By doing this, you can see whether it meets the URL length limit of search engines and make necessary changes for better website optimization. Most search engines allow a max URL text length of 2,000-2,500 characters.

Does changing URL affect SEO? ›

The impact of changing URLs on your SEO can be severe. Doing so makes your site susceptible to 404 errors and broken links, which means it's nearly impossible for Google to properly index your site.

How do I create a URL for my blog? ›

Create a blog
  1. Sign in to Blogger.
  2. On the left, click the Down arrow .
  3. Click New blog.
  4. Enter a name for your blog.
  5. Click Next.
  6. Choose a blog address or URL.
  7. Click Save.


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